Shibuya is Our Playfield! -UEI’s Reality Game, “Crimsonfox”-
March 14, 2010
As one of UEI’s AR (Alternative Reality) experiments, we hold a reality game, “Crimsonfox – Find the Codes Hidden in Real City” on the 13th March 2010.
In the Crimsonfox, players search for and collect the codes with iPhone to find the goal. The players becomes detectives, Crimsonfox, and search for the codes to find the hideout of the secret society, “Moonlights”. Both codes and the hideout are hidden in real city, this time in Shibuya. Players use the app “Shibuya scanner“, developed by Mr Kondo. When the app is launched, the places of codes are indicated in camera overlay view. The app can show the direction and length to the place by getting the GPS information and using the build-in compass of the iPhone.
The codes are indicated in red, and the sky blue one is the goal. The goal will shown after the player got a certain points. Although, the places are shown on the iPhone, the information of GPS is not precise. So, clues are also given to find the codes. For example, if a code is hidden under the planter in front of a restaurant, the clue says, “Check the wooden bowl in front of a house to eat lunch.”
Clues and GPS information will let players find the hidden codes like this. When players read the code with the Shibuya Scanner, the moon emblem will shown as the proof that the player got the code successfully.
Players will get points as they collect the codes. Players can end the game when they read the final code in the goal. They got the raffles according to the points they got during the game. The special present was iPad (Ryo will get it in America and we’ll send it to the player who got the prize as soon as we’ve got it)!!
Role playing games can provide players with another world. We thought that it would be more interesting and exciting if the players can experience the game actually in their world. The role of games, I think, is to make the life more interesting, not to isolate the players from their real world. So, “AR” for the Crimsonfox has double meaning. One is the “augmented reality” that let you know the information you cannot see or know in usual life. The other is the “alternative reality” which provide you with another or more possibility of experience.
Originally, this event was planned as the spin-off project of Japanese government, the Ministry of Economy, Trade and Industry. Recently, the Internet is well developed and becomes popular. People get the information of the city in advance and go directly to the shop or place. Less people walk around the city without special aim. Even Shibuya is such city. Some places or buildings are really popular, like the shop building, 109, or meeting point, Hachi-ko stature. But people don’t go to or search for the places voluntarily except such popular places.
To make such stagnancy of the city recover, this game was suitable. We set the codes not only center but also outside or minor streets of Shibuya. The event was took place from the noon and 7 pm. So player will visit the places which they don’t go or know through their usual life. Also, they have much time to visit and enter the places actually, because to complete the game itself takes one or two hours.
Following “#crimsonfox” on Twitter, we could know that players enjoyed the game and they actually go to the restaurants or shops during the game or after the game! Game lovers, couples, families, more people played the game than we expected. The total number of the players was over 200!
The event programms for the event were broadcasted through “Nico-nico Namahousou” (live broadcasting) twice during the day. The first was the introduction of the event by Toshiro Fukuoka (Ascii Media Works) and Ryo. We could invite the special guest, Kenji Kamiyama, the director of the animation movie, “Eden of the East, the Movie Ⅱ -Paradise Lost-“. The movie was shown the first time in Shibuya on that day, so we could meet him and he favourably come to our programme.
The next one was broadcasted in the afternoon of the day. We invited Satoshi Endo (Ascii Media Works) as the MC and Mikiya Kato (The Ministry of Economy, Trade and Industry) as a commentator. The programme was relay broadcasting of model playing of the Crimsonfox. Kohei Suzuki was the player.
The total viewer of morning and evening programmes reached over 7000! We could read many buzz in the twitter too.
We could hold this event thanks to the help and cooperation of many many companies and friends. The image recognition system use in Shibuya Scanner was developed by Koozyt. The KART system was the necessary to develop the app. Though usually there is not the license for the system, they agreed our plan and favorably lend it to us on the day when we visited their office!
We cannot say much thanks to the everyone who helped us. Although, organizing this event was really tough task, we were really happy to see the players’ smiles and to hear that they enjoyed the game. Our project of the reality game was just started. We’d like to produce more interesting and exciting reality game in the future to see people’s smile 😀
Special thanks:
MONTBLANC Pen for iPhone/iPod touch
August 22, 2009
Hello, we haven’t seen you for ages, but under our silence, we are creating some new apps.
Do you remember that I mentioned the sister of iShodo, the app of MONTBLANC’s fountain pen? To tell the truth, it has already been released in Japan. So, today, I will introduce more detail of the app.
Just tap “WRITE NOW” and write anything you want on the sheet!
If you tap on the left edge of the screen, you can select the boldness of line: EF (thin), F(middle), and M(bold).
Also, by tapping right edge, 4 ink pods will show up. 4 colours are available: Royal blue, Blue-black, violet, and Bordeaux.
Of course, your work can be saved in your photo library and be sent to your Twitter account with your comment.
This application is the first official application of Montblanc and is designed for its longtime support to the children aid organisation, UNICEF. The model of this is a traditional and well-known fountain pen of Montblanc, Meisterstu”ck, loved by many people since its first appearance in 1924.
This is FREE app, but we contribute 1 yen to UNICEF according to the number of download (total in December 2009)of this application.
Your download will be contribution to the UNICEF!
Oh, but sorry users overseas… I know that some readers of this blog are really interested in this app, but currently, it is available only in Japan. It will be released at the AppStore around the world bofore so long. Sorry but thank you for your understanidng.
See you soon.
MONTBLANC × iShodo = New App
July 9, 2009
Hi everyone,
Regarding our goal to create alternative stationary for future, that does not mean to eliminate traditional ones. What we try to do is to renovate them for future style, so iPhone app is the new way for the renovation…
iShodo was born in December and have been loved by many users since its released. We are really happy our app is loved by many users. Regarding the app, her sister was born!!!
She is s fountain pen application. As for fountain pens, many people would use the fountain pens by MONTBLANC. The company is one of the most famous stationary makers in the world, and the new application was created in collaboration with the company! The same technology as iShodo is applied to her to realize the reality of the way to write with a fountain pen.
The baby’s face is now open to the pubic at Mitsukoshi in Nihonbashi, Japan. I put some pictures of her on this post. She will stand with her feet and start to walk before so long. First in Japan, and soon after that, she will be able to visit your iPhone around the world!
Hope you will love the application and we can create something interesting for you. Please wait for her until she is released on the AppStore!
Let’s have a carrier pigeon with you!
June 19, 2009
As for our new application for iPhone OS 3.0, we have released QuickPigeon. It’s FREE app and now available on the AppStore 😉
Some of you may have already noticed on the AppStore! The top middle one is it!
This is a “carrier pigeon” application which utilizes the Push Notification Service, one of new features of iPhone OS 3.0. Though, a few decades ago, carrier pigeons were more popular than now, recently, instead of them, we use email, mobile phones and iPhone.
Email or text are much faster and certain way to send someone specifically something and get contact with them. But don’t you feel that email took longer to get replies to casual short question, such as “How about having lunch with me?” “Do you wanna go to drink?” and text is expensive to do that? If you have felt such things, please try QuickPigeon!
Just write and send Yes/No question to your friends, and your questions will be sent as HTML mail. Your friends can directly answer Yes or No to the mail.
By the Push Notification Service, the Pigeon will tell you that you have received the answers. His notification singing will be different depending on the answer. After some exchanges, you will be able to know whether the answer is Yes or No only by hearing his singing.
When you asked more than one friend, you can chekc their answers in a list.
Though, this application utilizes the Push Notification Service, you can send your pigeon to any version of iPhone/ iPod touch and Mac. Receivers can also reply with any of them.
How about experiencing the little excitement of sending and receiving pigeons again with this application?
Hope this application will make your iPhone life and communication a little more joyful and a bit dear.
Hum… I feel like going have lunch with friends, “Have you have had lunch?” and send it to them by my Pigeon … OK!
WWDC, iPhone 3G S, and Zeptotools
June 9, 2009
WWDC is now being held in San Francisco. As one of developers of iPhone/iPod touch Apps, of course, we are attending the conference and heard the keynote. We are very excited.
On the first day, we stood in the line of attendees from early morning. Though we tried going there as early as possible, there had been already some other attendees when we arrived at Moscone Center!
You would be glad at the new features of iPhone, such as copy and past from app to app. For us, interesting new points are voice control and built-in digital compass. I often roughly estimate the direction by seeing the direction of the sun. But from iPhone 3G S, such primitive way you (I) do not have to use anymore. You (I) will be able to read maps smarter with the compass 😉
Regarding Apps, Push Notification Service would push the usability and possibility of Zeptotools up. iPhone is changing people’s life style, and we hope Zeptotools will change people’s work style too, for more easire and comfortable way.
Before we developed ZeptoPad and Zeptoline, we had to sit in front of PC or on the chair to write documents or draw images with PC or by handwriting.But now, using ZeptoPad and ZeptoLiner, we can write draft of documents and share image sketches wherever and whenever.
Up to now, Apps’ new notification was shown only when we checked it. However, Push Notification Service will notify you of something new in the Apps automatically. In addition, iPhone’s alarm sounds are changeable in each App. So, we think that the system will provide something new work style as well as some tricks!
Considering such things, we are planning to develop something new app using the system. Of course, we are upgrading ZeptoPad and ZeptoLiner to be more tactful tools. I’m really looking forward to the future of iPhone, Apps and Zeptotools.
Hope the future will be more exciting and wonderful for you.
See you on next post or at WWDC!
Easier to complete? Glandarius 1.2
May 17, 2009
Hi all, how things going?
The other day, I finally, finally completed all levels of Glandarius Wing Strike!!! Yetta!!
Maybe some of them also have completed all the stages and seen the ending. But some have not yet. The attacks by enemies especially in level 5 or 6 are extremely hard and merciless. Some people might think that the game is too hard to complete and quit playing. However, please try it again! Because we have released Glandarius 1.2 that has easier levels in addition to current ones.
In “Easy” mode, you can play 5 levels. The situations are almost the same, but there are less enemies and less attacks of them. Also, it is easier to defeat enemies than normal mode. Your score will be ranked separately in normal and easy mode. Let’s upgrade to 1.2 and go through all the levels of Glandarius Wing Strike!
I’m looking forward to your join in the rankings.
See you 🙂
Chain Takes You to the Next Level -tips for GWS-
April 21, 2009
Hi all, how’s going?
Do you enjoy Glandarius Wing Strike? I’m now at level 5 and struggling with the incredibly armed boss… I’ve sent my score to the website of GWS. We’re looking forward to your join the ranking. Please check it out and renew it one after another!

GWS level3
By the way, some players may also be struggling with the challenging levels. So I’d like to let you know some little tips to break through the levels!
First of all, many lives make it easier to endure enemy’s merciless attacks. At every 300 thousand points, you can earn one more player life. To get more point, it’s better to succeed in “chains.” If you locked on 4 enemies at the same time and defeat them, you can earn a chain count. The number of the count multiplys the points you get. So, the more you add the chain count, the easier to earn your player’s lives. If you get used to, you will earn 3 lives at the first level.

GWS level4
And more, actually, collision detection is set low. So, it is not so difficult to slip into the openings between enemies’ attacks. Just try it when you thought your player was surrounded by enemies’ attacks and couldn’t escape from them!

GWS level5
Have you seen level 6? Up to level 5, you can check the images on the official website, but the final one is still top secret. Hope these tips will take you to the next level and you will see the final level!
See you at the ranking;-)